Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes
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Xero Shoes Doubles Global Distribution Network with Five New International Partners
Xero Shoes, a leading natural movement footwear brand, has expanded its global distribution network, finalizing distribution agreements with strategic partners in the United Kingdom, Canada, Hong Kong & Taiwan, South Korea, and Eastern Europe — further accelerating the brand’s international wholesale growth and strengthening its presence in key global markets. The newly signed partners include: Unify Brand Partnerships (United Kingdom) Step Hill International (Hong Kong & Taiwan) Rock Gear Distribution (Canada) Brands House (Moldova) MUSINSA (South Korea) Collectively, these partners bring deep expertise across premium outdoor, performance, lifestyle, and fashion channels, with established relationships in their respective markets. "We are not adapting to the natural movement trend, we were built for it,” said Chris Melton, Global Head of B2B at Xero Shoes. “These partnerships give us the infrastructure to grow without losing what makes our brand work — specialty relationships, authentic storytelling, real expertise in their categories." Several of the new distributors represent highly respected brands within the outdoor and active industries. Step Hill International has built a strong reputation throughout Taiwan and Hong Kong through its portfolio of premium outdoor and performance brands, including Osprey, Vasque, Ultimate Direction, and Thule. Rock Gear Distribution similarly services premium outdoor and run specialty retailers throughout Canada with a focus on performance and active lifestyle brands. In South Korea, MUSINSA provides access to one of the region’s most influential fashion and streetwear ecosystems, while Unify Brand Partnerships strengthens Xero Shoes’ positioning within the UK’s premium active and outdoor market. “The brand sits at the intersection of performance, comfort, and natural movement and fits perfectly into the Rock Gear family of purpose-driven brands,” said Ian Lowe-Wylde, President at Rock Gear Distribution. Chris Chan, Director at Step Hill International said, “Xero Shoes brings innovation, versatility, and an authentic voice that goes beyond the trend, and we see the long-term potential throughout Taiwan and Hong Kong.” “Consumer demand has shifted toward versatile, fashionable, comfort-driven footwear and Xero Shoes’ collections align with their interest in active lifestyle,” said Sunhee Lee at MUSINSA. Additional international agreements are in advanced negotiation, with further announcements expected later this year. Melton added, “We're choosing partners who think about brands the same way we do — specialty first, long-term relationships, and a genuine belief in what natural footwear can do for people.”
Xero Shoes Launches the Prio Coast: A Hands-Free Slip-On Sneaker
Whether you have your hands full, are heading out for a quick dog walk, or just need a shoe you can step into and go, slip-on shoes are a gamechanger. Xero Shoes introduces its newest everyday sneaker, the Prio Coast, designed to make natural movement easier than ever. The Prio Coast is a hands-free version of the bestselling Prio sneaker. It keeps the lightweight feel, flexibility, and barefoot design that Xero Shoes fans love, while adding a convenient step-in design for people on the move. Built for busy lifestyles, the Prio Coast blends comfort, affordability, and versatility, making it easy to go from walking the dog to running errands to all-day wear. A Hands-Free Sneaker Designed for Everyday Life The Prio Coast features a structured open collar, attached tongue, and curved heel, allowing wearers to step in without bending down or using their hands. Adjustable bungee no-tie laces provide a secure fit while keeping the convenience of a slip-on style. Like all Xero Shoes footwear, the Prio Coast is designed around the principles of natural movement — encouraging the foot’s natural bending and flexing. The shoe’s breathable mesh upper keeps feet comfortable throughout the day, while its slim, flexible sole provides protection without sacrificing ground feel. Key Features of the Prio Coast Hands-Free Step-In Design – Open collar, attached tongue, and curved heel guide your foot in easily Comfort-Focused Fit – Lightweight feel with a roomy, foot-shaped toe box Breathable Mesh Upper – Helps keep feet cool throughout the day Adjustable Bungee No-Tie Laces – Secure fit without tying Lightweight Construction – Women’s size 8 weighs 7.8 oz; Men’s size 9 weighs 9 oz (per shoe) Slim, Flexible Sole – Just 7.5 mm stack height for natural movement and flexibility Versatile Everyday Style – Works just as well with joggers as it does with jeans Barefoot-Inspired Design – Wide toe box, zero-drop sole, and minimal cushioning for balance, comfort, and natural ground feel Built on Xero Shoes’ Barefoot DNA Like all Xero Shoes models, the Prio Coast is built around the brand’s core philosophy of Natural Fit, Natural Feel, and Natural Motion. Natural Fit – A wider, foot-shaped toe box allows toes to spread and relax naturally Natural Feel – A low-to-the-ground design helps improve balance and agility. Natural Motion – Flexible soles bend and move with your feet to encourage natural movement.
Xero Shoes Unveils XT Max Lightweight Workout Shoe
As a pioneer in the barefoot shoe movement, Xero Shoes introduces the newest lightweight cross-training shoe — the XT Max — launching March 2026. Designed for athletes from pros to weekend warriors, the XT Max enhances the body’s natural power by prioritizing the four foundational movements of modern training: squat, lift, jump, and run. The XT Max debuts Xero Shoes’ new FeelTrue Max sole — a proprietary bottom unit engineered for optimal power transfer and improved proprioception without sacrificing comfort, durability, or protection. It pairs a thin, lightweight, and highly durable SPU (special polyurethane) outsole with a responsive performance foam layer, delivering natural movement with enhanced comfort, stability and protection. Its generative-inspired outsole features strategically shaped and placed omni-directional lugs, providing targeted traction where athletes need it most for efficient squatting, lifting, jumping, and sprinting. The XT Max is rooted in performance with a sleek design, while still retaining Xero Shoes’ “minimal to the max” philosophy with a flexible construction, zero-drop design, and roomy toe box. The result is a natural-feel trainer built for serious strength and conditioning. XT Max Key Features: Lightweight: 7.4oz men’s size 9, 6.4 oz women’s size 7 (each shoe) FeelTrue Max SPU outsole: lightweight, durable and grippy for demanding workouts Performance EVA layer: maximizes power transfer and protection without added bulk Leno-weave mesh upper with TPU infusion: lightweight, breathable, and flexible with enhanced durability Thin non-woven strobel board: boosts underfoot comfort Generative traction lugs: omni-directional, adaptive grip for multi-movement training
Xero Shoes Expands into Court Sports with the 360 Rally
A barefoot-inspired court sneaker designed for quick pivots, long rallies, and confident movement—without restriction As a pioneer in the barefoot shoe movement, Xero Shoes designs footwear that helps people move naturally, efficiently, and with confidence. Now, the brand brings that philosophy to the court with the 360 Rally — a court sport sneaker built for competitive pickleball, tennis and padel players who rely on quick reactions, long rallies, and trusted movement point after point. Designed for intensity without restriction, the 360 Rally lets feet move freely. By supporting natural movement, the shoe helps athletes stay loose, responsive, and ready to play their hardest — without overthinking mechanics or gear. Inspired by Xero Shoes’ X1 basketball shoe and 360 training shoe, the 360 Rally blends court-ready durability with lightweight agility. A revised outsole with supportive sidewall wings provides stability through cuts and pivots, while a flexible, low-profile design keeps players connected to the court during fast exchanges and quick recoveries. “We designed the 360 Rally to be Minimal to the Max - everything you need for maximum performance, comfort, and protection - none of what you don't,” says John Wadley, VP of Product Development. “Like all of Xero Shoes’ performance footwear, this shoe provides ample structure and protection but avoids over-engineering.” Built to transition seamlessly from training to match play, the 360 Rally helps athletes build confidence in their footwork from drill to rally. Key Features of the 360 Rally: Ultralight, abrasion-resistant engineered mesh with breathable zonal support Tensioning webbing system with gusseted tongue for a secure, locked-in fit Big toe overlay for added durability during aggressive play Flexible heel lockdown for stability through quick movements and recoveries Grippy outsole with omnidirectional tread for traction in every direction Lightweight design at just 7.8oz (W7) and 9oz (M9), each shoe The 360 Rally is built on Xero Shoes’ barefoot fundamentals, including a zero-drop, thin and flexible sole (9.5mm stack height) for enhanced ground feedback and a wide toe box that allows toes to splay naturally. The result is efficient, connected movement that helps athletes stay strong and responsive to play longer. The 360 Rally is available January 13, 2026 for $129.99.
Isaiah Stewart’s New Limited Edition Colorway: ‘Warrior Red’ Barefoot Basketball Shoe
NBA Power Forward Isaiah Stewart and his partner, Xero Shoes, launch an exclusive, limited edition X1 Warrior Red colorway, dropping October 22, 2025. The collaboration reflects Stewart’s on-court mentality in a barefoot basketball shoe that embodies peak performance: lightweight, flexible and responsive with natural movement design. “I’m hyped to finally bring the ‘Warrior Red’ to life with Xero Shoes, who has been such an incredible partner to me," Stewart said. "This colorway represents everything I play for: toughness, pride, and never backing down. I love how Xero Shoes captured that spirit in a shoe that feels like me." “The Warrior Red colorway is inspired by Isaiah’s tenacious, defensive presence on the court,” says Xero Shoes Design Director, Kristina Funck. “The outsole's red detailing, radiating from the forefoot, signifies power and mirrors the advantages of natural movement. We wanted the shoe to move like Isaiah does: grounded and explosive.” For the 2024-25 season, Stewart surprised many by partnering with the barefoot brand Xero Shoes. A long-time wearer of barefoot shoes, he wore the X1 in games and training last season and will continue this year. Stewart may be seen in two additional custom colorways this season, exclusive to him: “Stewart Shutdown,” a silver/white colorway symbolizing his defensive abilities to shut down opponents, and “Rastafarian Roots,” featuring the colors of the Jamaican flag as a tribute to his heritage. A Barefoot Basketball Shoe The Xero Shoes X1 is the first-of-its-kind barefoot basketball shoe with a lightweight, barefoot design consisting of a wide toe box and zero-drop, flexible sole that lets players move naturally on the court. The Warrior Red colorway drops October 22 at xeroshoes.mom, limited quantities available.
Xero Shoes Unveils the X1 Barefoot Basketball Shoe
NBA and WNBA Athletes and Performance Trainers Partner with the Brand (Broomfield, CO) March 6, 2025 – Xero Shoes reveals the X1, a barefoot basketball shoe worn in the NBA and WNBA. Designed with input from players and trainers and rooted in barefoot principles, the X1 will launch to consumers on March 26, 2025. The brand aims to redefine basketball footwear with an innovative “foot-forward” lightweight design to maximize performance and comfort. Power forward Isaiah Stewart is the latest NBA athlete to sign with Xero Shoes and wear the X1 on the court this season. "I feel like I’m gaining a lot by switching from a standard basketball shoe,” said Stewart. “I feel very grounded. I play with a lot of force, strength and power, and the Xero Shoes X1 allow me to function as the human body should." The groundbreaking X1 shoe debuted in the NBA Playoffs in May 2024 on shooting guard Justin Holiday. WNBA center Temi Fagbenle will continue to wear the X1 during her 2025 season. Basketball trainers, Mike Guevara and Felix Flores, who train several NBA athletes with a focus on foot strength, have partnered with the brand to help players transition to, and get the most value from, the X1. “I’ve been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible!” says Fagbenle. The X1 brings the brand’s iconic natural movement DNA to the court: a foot-shaped toe box for balance and stability, a low-to-the-court design for quick cuts and pivots, and a zero-drop heel for a powerful push-off. The X1’s minimal design is lightweight for more energy throughout the game. The women’s-specific version of the X1 used data from thousands of 3D foot scans to create a shoe that matches the anatomy of a woman’s foot. “For years, athletes and trainers requested basketball shoes after seeing the benefits of barefoot training off the court,” says John Wadley, Xero Shoes VP of Product Development and a longtime basketball player. “Xero Shoes is not just stepping into the world of basketball, we are making a bold statement to evolve the sport by embracing footwear that enhances natural movement. Our goal is to give players more healthy games in a season and more seasons in a career.” Xero Shoes X1 Mid and X1 Low Basketball Shoe X1 Mid MSRP: $170 X1 Low MSRP: $160 Colorways: White, Black, Sunny Lime Men Sizes: 7-13, 14, 15, 16, 17 Women Sizes: 5-12, 13, 14 Weight (each shoe): 11.2 oz (men’s size 9), 9.8 oz (women’s size 7) Launch Date: March 26, 2025 Updates on Xero Shoes’ X1 release and more info is available at xeroshoes.mom/basketball. ### MEDIA CONTACT Alexa Lampasona Xero Shoes PR Director alexa@xeroshoes.mom
Xero Shoes Becomes the Official Barefoot/Minimalist Training Shoe of Select Training Programs at Life Time
New footwear sponsor brings natural performance and comfort to training and fitnessBroomfield, CO (June 18, 2024) – As the world of fitness training continues to evolve, so does overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that today, Xero Shoes announced a new relationship with Life Time, the nation’s premier healthy lifestyle brand as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.Xero Shoes are crafted to mimic a natural, barefoot experience during workouts, designed with wider, foot-shaped toe boxes and zero-drop, flexible soles. According to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program.“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes Co-Founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.”As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes' unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.“Given the expertise and experience of our Dynamic Personal Trainers, they recognize the benefits of training in a minimal shoe, and we couldn’t be more excited to work with the best in category, Xero Shoes, as trainers and to share with our clients,” said Ryan Sonnenburg, Vice President of Personal Training at Life Time. “We can’t wait to see how our clients increase their own performance and output as they incorporate Xero into their routines.”Details of the agreement were not disclosed. For more information on Life Time personal training programs and Alpha Signature Group Training programs, visit www.lifetime.life.# # #About Xero ShoesBorn in Boulder, Colorado, in 2009, Xero Shoes continues to revolutionize the footwear industry by offering innovative barefoot shoes, boots, and sandals. Crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. From mountain trails to urban jungles, Xero Shoes help you... Live Life Feet First™. For more information, visit www.xeroshoes.mom or follow @xeroshoes.About Life Time®Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 170 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information via its complimentary Life Time app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 39,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.
Xero Shoes Debuts Basketball Shoe Partnership with Denver Nuggets Shooting Guard Justin Holiday
Denver, CO (May 14, 2024)—Xero Shoes announced its first NBA athlete partnership with Denver Nuggets shooting guard Justin Holiday, who will wear a custom-designed barefoot/minimalist basketball shoe during Tuesday’s Nuggets versus Minnesota Timberwolves NBA Playoffs game. “After years of working out off-court barefooted, I felt the first-hand benefits of allowing my feet to move in their natural state and wanted to maximize the benefits of barefoot movement,” said Holiday. “I love wearing the Xero Shoes basketball shoes because I feel more explosive and more efficient in my movements. These minimalist shoes make me feel better when pivoting, cutting, and jumping because I’m closer to the court. Now I wear Xero Shoes every day for training, lifting, and wearing casually.”In addition to months of training and performance testing his custom-designed basketball shoe, Holiday completes regular barefoot training, which gives his feet the ground feedback that is more noticeable than when you wear traditional shoes. The Xero Shoes' product development team collaborated with basketball athletes (including Holiday), trainers, and other experts to design and test a minimalist basketball shoe. The shoe has a lower stack height (including rubber, midsole foam, and sockliner) that maximizes performance and comfort, while also being lighter weight than conventional basketball shoes. Holiday also has a unique shoe size that is narrower than average and always poses a challenge, so Xero Shoes catered the fit in his custom-made shoe.The Xero Shoes’ basketball shoe features the brand’s iconic natural footwear DNA: a wider foot-shaped toe box designed for stability and big toe engagement, and a zero-drop heel for efficiency. A key component of the shoe is a protective foam that retains a lightweight, low-profile design. For a secure fit and lockdown, the shoe features a Velcro strap and a heel capture for on-court dynamic movement. A moisture-wicking and abrasion-resistant liner keeps athletes’ feet cool and comfortable. A multi-layer monofilament mesh material rounds out the design. It gives a sleek and modern look while being lightweight, flexible, and breathable without sacrificing durability.Adds Xero Shoes Co-Founder Steven Sashen, “We are confident in the design philosophy of this shoe and our goal is to give players more games in a season and more seasons in a career. We’re proud that Justin is the first player to realize and demonstrate what Xero Shoes can bring to the NBA.”“Throughout the process we’ve received countless wear test reports that the shoe enables basketball athletes to get closer to the court, allowing for quick direction changes,” said John Wadley, VP of Product Development and a lifelong basketball player. “We feel weight is currently undervalued in the sport, so this shoe construction focuses on lightweight materials that pack a powerful punch. The shoe’s signature zero-drop platform and wide toe box optimizes stability and power by fostering toe splay for improved balance and stability.”For more information, visit https://xeroshoes.mom/basketball/.###About Xero Shoes: Xero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand’s goal is to offer comfortable and natural footwear, enabling people to “Live Life Feet First”. Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia.Media Contact for Interviews, Assets and Additional Info: Alexa LampasonaGlobal PR DirectorAlexa@xeroshoes.mom
Two Iconic Xero Shoes Sandals Now Available at Free People
(Broomfield, CO) March 26, 2024 – Xero Shoes partners with Free People to introduce two barefoot sandals, the Genesis and Z-Trek, into the fashion-forward retailer’s footwear collection. This collaboration marks a significant step for Xero Shoes as it expands its reach to fashion-conscious consumers, particularly those who appreciate a blend of natural movement, style and comfort.The two sandals, Genesis and Z-Trek, are crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes continues to revolutionize the footwear industry by offering more than 50 styles of innovative barefoot shoes, boots, and sandals. Xero Shoes Genesis Packable Sandal is a staple of the product line with its huarache design and thin sole that offers the ultimate barefoot-inspired experience. It has adjustable cord straps that help tailor the perfect fit, and a traction outsole to ensure grip on any surface. The sandal is lightweight and packable, making it the perfect essential for your travel and getaway adventures. Xero Shoes Genesis Packable Sandal Price: $45 Weight: 8.8oz for the pair (women’s size 7) Colors: Grisaille, Stone, Black Women’s Sizes: full sizes only, from 6-10 Xero Shoes Z-Trek Packable Sport Sandal can take you from the trail to the city with a sport sandal upper and the lightweight, barely-there feel of a packable travel sandal. This sandal is made from recycled nylon rPET straps that are fully adjustable to provide a customized fit. The sandals’ dual-direction chevron tread offers excellent grip on varying surfaces.Xero Shoes Z-Trek Packable Sport Sandal Price: $60 Weight: 8.8oz for the pair (women’s size 7) Colors: Green, Black Women’s Sizes: full sizes only, from 6-11 Shop Xero Shoes sandals online at freepeople.com/brands/xero-shoes.###ABOUT XERO SHOESXero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. ABOUT FREE PEOPLEFree People is a global lifestyle brand, defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle, Free People has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and X.
Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO
Xero Shoes Expands Operations, Moves to a New Office in Broomfield, COBroomfield, CO (November 11, 2023) - Xero Shoes, a natural footwear brand, moves to a new office location in Broomfield, Colorado to support the brand’s growth and market traction. The new office address is 320 Interlocken Parkway, Suite 100, Broomfield, CO 80021.At 15,615 sq. ft., the new office is more than double the size of Xero Shoes’ previous location, which measured 7,316 sq. ft. This expansion marks a significant milestone in the company's journey. Net revenue from January 1 through June 30, 2023, increased by 24 percent over the prior year for US and Europe. The additional space accommodates the growing team: Xero Shoes now has 96 full-time employees in the US and EU.Xero Shoes' commitment to providing natural, foot-shaped, comfortable footwear has led to substantial growth in recent years. Xero Shoes opened its first customer-facing retail store in April 2023 at 11777 East 55th Ave. Suite 101, Denver, CO 80239. In January 2022, the brand expanded to a 86,200 sq. ft warehouse, six times larger than the former.###
Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear
Broomfield, CO (August 22, 2023) – Barefoot shoe brand, Xero Shoes, just launched eight new styles: two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper. Now with more than 45 styles, Xero Shoes adds styles for every occasion to meet the growing demand, as worldwide searches for "barefoot shoes" have steadily risen since 2021, currently at “peak volume” according to Google Trends. “The talented designers on our team developed our brand into a full-fledged line that appeals to the masses,” says VP of Product Development, Shaun Aharam. “Our Chief Product Officer, Dennis Driscoll, established the foundation of our Xero Shoes’ DNA, which prioritizes natural movement, and with his guidance, we've maintained this focus while incorporating creative design elements.”Xero Shoes’ new styles will be 20+ percent off during the launch sale from August 22 through September 5. Shop and buy at xeroshoes.mom/fall23sale in the US and xeroshoes.eu/fall23sale in Europe.Xero Shoes’ Fall/Winter lineup includes updates to bestsellers and new styles:RUNNING SHOES Scrambler Low – An ultra-lightweight trail runner, unparalleled lightness and flexibility are guaranteed by the fiberlite technology in the Michelin sole. HFS II - An evolution of the best-selling road running shoe, with a more aggressive tire tread-inspired outsole for comfort. Mesa Trail WP – A waterproof version of the best-selling trail shoe, Mesa Trail. This version keeps your feet dry on cold or wet runs in a surprisingly lightweight package. Speed Force II – The “closest-to-barefoot” racing flat. Co-founder and Masters All-American sprinter, Steven Sashen, uses this for training, racing, and everyday wear. WORKOUT/ATHLEISURE SHOE Nexus Knit – Provides comfort and style to wear for workouts and everyday activities, with a premium knit booty design that’s sleek, stylish, and breathable. HIKING BOOT Ridgeway – A waterproof mid-height hiking boot with a classic, retro look that strips away every bit of unnecessary weight and stiffness. CASUAL SHOES Pagosa – This slipper is light as a feather, the vegan-friendly synthetic wool keeps you cozy in cool weather. The collapsible heel lets you wear it as a slide if you like. Kona – A coastal-style slip-on moccasin for men, made with lightweight, breathable chambray cotton. As Xero Shoes’ founders and co-CEOs, Steven Sashen and Lena Phoenix discussed on the “How I Built This” podcast, the brand may have started with just a “barefoot running sandal kit” in 2009, but now has a cult-like following of people who never want to wear anything other than the brand’s lightweight, comfortable, foot-shaped shoes, boots, and sandals.Xero Shoes distinguishes itself from other brands by prioritizing natural comfort through a foot-first design. This includes a wider, foot-shaped toe box, a non-elevated “zero-drop” heel, a flexible sole that allows feet and toes to bend and move naturally and that’s so durable it’s backed with a 5,000-mile sole warranty.###
Xero Shoes Makes the Inc. 5000 for the 7th Time
Your browser does not support the video tag. NEW YORK, August 15, 2023 – Inc. revealed today that Xero Shoes ranks No. 1,861 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Xero Shoes' had a three-year revenue of 302 percent. Co-CEO Steven Sashen said, "We're thrilled to be honored again and couldn't do it without our dedicated employees, who go above and beyond: whether they're designing natural footwear, servicing our customers, marketing our products, or picking and shipping boxes of shoes." As Co-CEO Lena Phoenix said on the "How I Built This" podcast earlier this year, "We have an evangelical customer base that is eager to grow with us, and we're excited to see what's next." The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. This year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. ###
