The Xero Blog

The Shoes Powering Isaiah Stewart in the Playoffs

The Shoes Powering Isaiah Stewart in the Playoffs

When Isaiah Stewart takes the floor in the playoffs, he's not wearing the usual names you'd expect to see on an NBA court. What most people don't know is that he's been doing it in a minimalist shoe that most of the league wouldn't dare try. He's playing in Xero Shoes X1, the barefoot basketball shoe built on the belief that less is more.  "I feel like I’m gaining a lot by switching from a standard basketball shoe. I feel very grounded. I play with a lot of force, strength and power, and the Xero X1 shoes allow me to function like the human body should." For the playoffs, you'll spot Isaiah in his exclusive Warrior Red colorway, designed in collaboration with Xero Shoes' product team. It pulls from his mindset: aggressive, relentless, fearless. It's built for players who go all in. Pat Benson of Sports Illustrated interviewed Isaiah at the beginning of the season to learn more on why he made the switch. Read more: Isaiah Stewart Stays Ten Toes Down in Barefoot Basketball Shoes Do Minimalist Shoes Work for Basketball? The instinct for athletes sometimes is about "going bigger" — more cushion, more support, more tech. Stewart went the other direction, and the X1 was engineered to back that decision up at the highest level: Lightweight Power Pilot testing indicated the X1 may generate higher peak ground reaction forces than traditional basketball shoes — translating to more powerful jumps, faster acceleration, and superior energy transfer from floor to foot. When Stewart says he plays with force, this is part of why.  Court Grip A multidirectional traction pattern supports lightning-fast direction changes and quicker reactions. On a playoff court where every half-step matters, that kind of grip isn't a nice-to-have — it's a difference-maker. Balance & Control A zero-drop sole keeps you balanced and connected to the floor, improving stability, ground awareness, and proprioception. Every move feels intentional. Every cut, every post-up, every closeout — responsive and grounded. Making the Switch: Isaiah's Tip "Transition is different for everyone. I started by walking barefoot and wearing barefoot shoes, plus I did foot exercises. So, when I made the transition to the Xero X1 basketball shoes, it felt natural to engage my feet and feel them function like they should."  
Read More The Shoes Powering Isaiah Stewart in the Playoffs
Genesis DIY Sandal Kit: Customize Your Own Barefoot Sandals

Genesis DIY Sandal Kit: Customize Your Own Barefoot Sandals

You asked. So we brought it back. The Genesis DIY Sandal Kit returns to where it all began — a simple, handmade solution that grew into something bigger. When we paused the DIY kit during our Shopify migration in October 2025, we didn’t expect much reaction. We were wrong. You kept asking for it — again and again. What started as our original product is still one of the most meaningful. That’s why it’s back, and why we’re calling it what it is: the Genesis DIY Sandal Kit. The Origin Story Before Xero Shoes was a brand, it was a solution. Back in 2009, founders Steven Sashen and Lena Phoenix weren’t trying to build a company — they were solving a personal problem. Steven was a Master’s All American Sprinter, but his training was regularly sidelined by injury. Inspired by Born to Run, Steven tried running barefoot and felt an immediate difference.  You can’t be barefoot all the time, so that’s when he tried making his own huaraches, same sandals worn by the Tarahumara tribe in Born to Run. Others in his run club wanted a pair, too. What started with friends in Boulder quickly spread. People weren’t just wearing the sandals — they were making them. Choosing their own cords. Experimenting with tying methods. Creating something uniquely theirs. Everything was done by hand. Steven and Lena turned the living room into the workspace. They sourced cord and rubber from hardware stores and shipped kits from the local post office. That’s when it became clear: this wasn’t just a sandal. It was a different way to think about footwear. The DIY Kits built a quiet, cult following among barefoot runners, minimalist hikers and conscious consumers. Over time, the design showed up in unexpected places — including Australia Fashion Week in 2023, and across fashion and culture in 2024 and 2025 as minimal, functional sandals re-emerged. But this isn’t about trend cycles. The Genesis DIY Sandal Kit is the origin of everything we do. Pictured below is Steven and Lena with more than 500 orders (2013). Re-Introducing the Genesis DIY Sandal Kit This is the starting point. The Genesis DIY Sandal Kit strips things back to what matters: a thin, flexible sole and a durable cord system. No unnecessary structure. No overbuilt features. Just what you need to move naturally. It’s simple by design — and that simplicity is intentional. But what makes this different isn’t just how it feels. It’s how you experience it. You don’t just open a box and put something on. You open a box and start creating. You choose the look. You control the fit. You shape the final result with your own hands. That’s what this kit offers: A hands-on, customizable design A sense of ownership and craftsmanship A simple, approachable process from start to finish Because this isn’t just something you wear. It’s something you make How to Make Your Genesis DIY Sandals Ready to create your own customized sandal? Everything you need to build your sandals is included—plus a few simple tools you likely already have at home. Your Genesis DIY Sandal Kit comes with the following:  CordChoose from 18 different colors. The 100% polyester cord is soft, durable, water-resistant, and designed to hold its color over time. Want to switch up your look later? You can grab additional cord options here. FeelTrue Outsole Pick between Black or Mocha Earth, with two thickness options: 4mm or 6mm. Both give you a close-to-the-ground feel while still protecting your feet. (For reference, our Genesis sandal is 5.5mm.) Hole Punch Used to create the toe hole for your custom fit. You’ll also need a few basic tools (not included): Hammer Lighter Magazine or thick paper (to protect your surface while punching the hole) Optional: pliers, bobby pin, or lacing tool for easier threading The video below provides a visual, or you can also follow the step-by-step written instructions. Prep Your Sandals Step 1: Find Your Size Before buying your sandals, determine your foot length (you’ll select from options A–K). Place a blank piece of paper on the ground against a wall Stand with your heel touching the wall Mark your longest toe Measure heel to toe with a ruler Choose the closest size. Step 2: Mark Your Toe Hole Placement Now it’s time to customize your fit. Place your foot on the sole and mark a spot about ¼ inch in front of the webbing between your big toe and second toe. Prefer a slightly different feel? You can shift the hole slightly toward your second toe. Step 3: Punch the Toe Hole Place the sole on a magazine or thick surface. Hold the punch straight (perpendicular) to the rubber. Use a hammer to punch your hole. Depending on the 4mm or 6mm outsole, you may need to do a few whacks to punch through the rubber. Note: The 6mm sole may require a few extra hits. Step 4: Create a Stopper Knot Before lacing, you’ll need a stopper so the cord doesn’t pull through the toe hole. You have two options: Option A: The Figure-Eight Knot Form the knot: Take the end of your lace, go over the top, wrap it around, and pull it back through the loop you created. Flatten it: As you pull tight, shape the knot with your fingers to keep it as flat as possible so it won’t bunch up under your foot. Seal the knot: Briefly apply a lighter's flame to seal the knot without burning it. While warm, press it flat with your fingers or a pair of pliers. Option B: The Melted Lace Bead (For polyester or nylon laces only) Fray the end: Shred or fray the end of your lace. If your lace has a metallic reflective tracer, cut it off first, as it burns at dangerous temperatures. Melt the bead: Carefully use a lighter to melt the frayed ends into a bead. Try to avoid letting it catch fire, though it may happen. Shape and cool: Immediately press the melted end firmly onto a metal tool, like pliers, to flatten it. Let it cool and harden completely for about a minute. Step 5: Make Threading Easier Getting the cord through the holes can be tricky. Try one of these: Melt a firm tip: Heat the end of the lace with a lighter (do not burn it) and press it with your fingers to form a firm, plastic-like tip that pushes easily through the rubber hole. Remove the core: If the lace is still too thick, pull the inner core out by about half an inch and cut it off. Stretch the outer lace back over the empty space, heat it, and pinch it into a smaller, firmer point to push through. Use a hairpin tool: Feed the lace through the looped end of the included hairpin lacing tool. Push the two prongs of the hairpin through the sole's hole, and use pliers to grip and pull the pin (and the lace) completely through. Now you’re ready to actually lace your sandals! Lacing Your Genesis DIY Sandals In this video, you can see how a little bit of handiwork and creativity turns into your own unique sandals from our Genesis DIY Sandal Kit. Don’t worry, it’s easier than it looks! Step 1: Thread the cord through the toe hole Insert the cord through the toe hole from bottom to top. The knot should be on the bottom of the sole. Step 2: Thread the cord through the outside ankle hole Bring the cord to the outside ankle hole and thread it from top to bottom. Bring the cord toward the front of the sandal, then loop it underneath and back around to create a loop around the outside ankle hole. Step 3: Run the cord across the heel Take the cord across the back of the sandal where your heel strap will sit. Step 4: Thread the cord through the inside ankle hole Thread the cord through the inside ankle hole from top to bottom. This time, loop the cord from the back to the front to create a loop around the inside ankle hole. Step 5: Tie the main knot Starting with the cord coming from the inside ankle hole: Loop it over and then under the top cord coming from the toe hole. Then loop it over the inside ankle loop and over the outside ankle loop. Thread the cord through the triangle-shaped opening created by the cords. Pull tight. This secures the main structure of the sandal. Step 6: Create a second cord pass.  To create the double-cord design: From the center knot, bring the cord down toward the inside ankle loop. Loop it under the top cord. Then bring it over the cord that forms the heel backing. This creates a locking wrap that helps hold the strap in place. Step 7: Lace around the heel Bring the cord around the back of the heel: Loop it under the outside ankle loop Then under the lower heel cord Then over the top cord coming from the toe post At this point, you should see two even lines of cord running from the center huarache knot, around the ankles, and across the heel. Step 8: Finish the final knot Slip the sandal on your foot before tying the final knot and trimming excess cord. To secure everything: Slightly loosen the center knot Thread the cord through once more Pull tight to lock it into place Trim off remaining cord Step 9: Adjusting the fit The final step is all about personal preference. Adjust until the sandal feels secure and comfortable on your foot.   Everyone will have their own preference for the final fit for the knot placement, cord tension and footbed.  Knot Placement: Adjust top knot to what feels right – closer to your toes or further back to your shin. Cord Tension: You’ll want the cord to feel snug but comfy, likely fitting a finger or two under the cord.  If your sandals feel too loose, the footbed can move around under your foot or the cord can rub your foot. Footbed: You can trim the footbed with a pair of scissors to better fit the shape of your foot. Ensure there are a few millimeters of rubber in front of your longest toe and behind your heel. Once the fit feels right, you do not need to untie the knot each time. You can simply slip the heel strap on and off. You’ve done it! We can’t wait to see what you design! Tag us @xeroshoes to show off your style.  
Read More Genesis DIY Sandal Kit: Customize Your Own Barefoot Sandals
What are Zero-Drop Shoes?

What are Zero-Drop Shoes?

You may have heard of the term, “zero-drop” as it relates to our shoes. But what exactly does it mean?  Zero-drop simply means your heel and forefoot are at the same height. If you’re standing barefoot on flat ground, this is your body’s natural position—balanced, aligned, and stable. Now compare that to most modern shoes. "Zero Drop" is not just a footwear industry term anymore. It’s an essential part of Xero Shoes’ barefoot DNA.  In this blog, we’ll break down what zero-drop shoes are, how they compare to traditional footwear, and why they’re a key part of natural movement. What Is “Heel Drop” in Shoes? Most traditional shoes are built with an elevated heel, meaning your heel sits higher than the ball of your foot. This design was originally intended to cushion impact in runners. But here’s the catch: That elevated heel can subtly shifts your body forward and changes how your body moves. That’s why a non-negotiable with barefoot shoes is a zero-drop design. Having your entire foot from heel-to-toe in one plane allows for natural movement. A barefoot shoe’s thin, flexible sole allows your feet and toes to bend and flex.  Zero-Drop vs. Traditional Shoes Here’s the simplest way to think about it: Traditional Shoes: Elevated heel (positive drop) Thick cushioning Stiff structureToe spring (toes pushed upward) Barefoot Shoes (like Xero Shoes): Zero-drop (level from heel to toe) Thin sole for ground feedback Flexible so your foot can move naturally Foot-shaped design for natural toe splay The Big Misconception About Zero-Drop You may have seen many footwear brands promoting “zero-drop” shoes. Sounds like a step in the right direction, right? Sometimes. But not always. Here’s where things get misleading. Not all zero-drop shoes are barefoot shoes. Not all zero-drop shoes promote natural movement. Some shoes are labeled “zero-drop,” but still: Have added cushioning that limits groundfeel Feature stiff soles that limit natural movement Include toe spring (where your toes are pushed upward unnaturally) So while the heel height might be level, the overall experience is still far from barefoot. Zero-drop alone doesn’t equal natural movement. What Actually Makes a Shoe “Barefoot” If a shoe truly supports natural movement, it’s not just about drop. It’s about the full package: Zero-drop (level heel and forefoot) Thin sole for ground feedback Foot-shaped design so your toes can spread naturally Flexibility so your foot can move naturally No forced arch support Miss one of these, and you’re not really getting the benefits people associate with barefoot shoes. We design Xero Shoes to be minimal to the max: Everything you need to optimize your body’s natural movement. Nothing you don’t. Why This Matters for You It’s easy to get caught up in labels like “zero-drop” or “minimalist.” But the real question is: Does the shoe let your foot move the way it’s designed to?That’s what actually matters. When your footwear works with your body instead of against it: Movement feels more natural Your feet can function the way they’re supposed to And comfort comes from alignment—not artificial support Or put simply: The goal isn’t just a flatter shoe. It’s a freer foot.
Read More What are Zero-Drop Shoes?

latest News

The evolution of human feet and how to have strong feet - BBC podcast

The evolution of human feet and how to have strong feet - BBC podcast

The BBC's Made of Stronger Stuff podcast just dropped an episode called "Feet." Overall... GREAT. It starts with the simplest idea, the arch in your foot is there to support your body. Spot on! Well, there are actually 3 arches in your foot, but they're referring to the one we normally think of -- the longitudinal arch -- when we use the term "arch." Next, it talks about the evolution of the foot and the arch... fascinating. From there it goes into more of what we know about the benefits of natural movement and barefoot running, much from Harvard's Dr. Daniel Lieberman's research, and from Christopher McDougall's book, Born To Run. And they debunk some myths, like, "pronation is bad." (It's a natural part of the spring-like mechanism in your leg.) They even use a phrase I coined when referring to "normal" shoes: Foot Coffins. So, I like that. :-) Then it gets into barefoot running and, overall, LOVE IT. But there are a few points I think they got wrong that I want to highlight: Suggesting that during the "barefoot running boom" which kicked off in 2009, injury rates "went through the roof." This isn't accurate. Aside from vague definitions of what constituted an injury (e.g. calf soreness isn't an injury), no study compared injury rates from new barefooters to new shod runners.They did make the point that you want to transition slowly to build foot muscle strength (and we know from Dr. Sarah Ridge's study, that merely walking in a minimalist shoe builds foot strength as much as doing a foot exercise program), which is great, but... They say that it takes “3 months, minimum” to build the requisite strength to run barefoot (or in a truly minimalist or barefoot shoe). This isn't accurate either. First, transition times vary, person to person. For some, it's just a week or two. For others, longer. Physical therapist, Jay Dicharry has said that the changes to the soft tissue, if you're someone who needs it, takes 6-8 weeks. In short, There's not one fixed amount of time, and 3+ months is, definitely on the long side. Secondly, transition time depends heavily on what you do TO transition. If you follow the instructions here, by starting SMALL, you can reduce that time greatly. This one's no big deal, but they imply that the Tarahumara are always barefoot. Actually, they spend more time in their tire-tread sandals, especially when running. On the other hand... This is the biggie that they got wrong -- when asked about picking "the best shoe", the advice is "Listen to your body. If it's comfortable, it's good for you."This is patently false if you're talking about a cushioned shoe.That shoe can FEEL great, but be BAD for you. Research shows that cushioning, which FEELS great, doesn't, well, cushion. Runners in highly cushioned shoes often put more force into their bodies and land harder on the ground (in part because their brains are trying to get some feedback from the ground, which the cushioning removes).Here's a brief physics lesson for you: "Pressure" is not the same as "Force." You can think of pressure as the total amount of "push", and force as the speed with which that "push" is applied. Well, cushioning can spread out the pressure, so your feet don't feel it as much, but it doesn't change the force. And since most runners in cushioned shoes land on their heel with a relatively straight leg, the force then bypasses their built in shock absorbers -- muscles, ligaments, tendons... and the ARCH -- and goes straight up into their joints. The flip side, of course, is that many people feel the comfort of Xero Shoes immediately, but for different reasons. Namely, the wider, foot-shaped toe box, the flexible sole that lets your feet move naturally, the non-elevated heel which doesn't alter your natural posture, and the fact that you can get ground feedback through the sole, which your brain needs to help you move most effectively and efficiently. Overall, though, the podcast is definitely worth a listen. It's only 35 minutes long... unless you listen to it at 2x speed, which I do ;-) If you check it out here, let me know what you think in the comments, below.

Best Selling Barefoot Shoes Now At XeroShoes.eu

Best Selling Barefoot Shoes Now At XeroShoes.eu

If you are anyone you know is in the EU, they can now buy Xero Shoes from our NEW website, XeroShoes.euWe're so excited to have this new site so our European Union customers can save time and shipping costs and VAT.One thing to note for you barefoot and minimalist shoe lovers: Crazy as it may sound, if you're in the UK, Norway, Switzerland or other European-but-non-EU coutries, it'll probably be less expensive to order from our US-based website since the cost to ship into non-EU countries is often more than shipping from the US.Since Xero Shoes started, a significant number of our customers have come from the EU, but many more didn't order because of the extra time it takes for orders to get across the Atlantic, as well as delays that occurred once the products got to customs or to the local mail delivery service.If you have any questions about our new site for barefoot-inspired shoes, boots and sandals, feel free to email our European Customer Happiness Team at support@xeroshoes.eu

The (Fake?) Barefoot Shoe Debate - Washington Post

The (Fake?) Barefoot Shoe Debate - Washington Post

Here we have it yet again.Most articles about "barefoot shoes" start by reporting RESEARCH (I'll keep capitalizing that to make a point) and expert opinions on the pro-barefoot side, and bad arguments (at best) presented as the con-side, most of which don't actually have anything to do with the RESEARCH. In the rare times where the counter-argument refers to a study, diving more deeply into that study often reveals methodological problems.The article in question this time is in the Washington Post titled "It’s time to rethink cushioned footwear for kids and seniors, this minimalist-shoe advocate says"In this video, below I walk through the article and, hopefully, add some useful perspective and color. Oh, and this video is a preview of The MOVEMENT Movement podcast. Find more episodes here. What do you think? Leave a comment below.

Learn perfect running form from a ROBOT!

Learn perfect running form from a ROBOT!

If you haven't seen the videos of the Boston Dynamics robots, you MUST.They're simultaneously, amazing and spooky (especially the videos of Spot, the robot "dog."My favorite is the one below, because Atlas the robot has almost PERFECT running form! Check it out: Notice that his foot lands pretty much right under his body. No "overstriding" Notice that his foot lands sort of midfoot, often with the heel off the ground. The heel comes down, but Atlas isn't heel striking. If you know Pose Method or Chi Running, Atlas looks like he's taken a workshop. Video tape yourself and see how you compare to Atlas. If you can make adjustments to be more "robotic" you'll probably find that you're running "more human"!

Xero Shoes makes Inc. 5000 for FIFTH year in a row

Xero Shoes makes Inc. 5000 for FIFTH year in a row

Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has grown by 316 percent over three years, from 2017 to 2020, and added 20 jobs. Says co-founder and CEO, Steven Sashen, “Given how challenging the last few years have been, we’re grateful that both our incredible team and passionate customers have allowed us to continue growing at this rapid rate.” Xero Shoes has been a recipient of several other 2021 awards: Sashen was named on the 2021 Titan 100 list featuring Colorado’s top 100 CEOs and C-level executives. Xero Shoes ranks number three in BizWest’s Mercury 100 and number 11 on Colorado Biz Magazine’s Top 100 Women-Owned Companies. Xero Shoes is the official footwear sponsor of the USA Olympic Artistic Swimming Team and USA Olympic Archery Team. Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Xero Shoes in particular has overcome supply chain challenges while still growing their revenue by 88 percent in 2020. “Being named to the Inc. 5000 demonstrates our team’s resilience and commitment to provide the best customer experience to our community,” said Lena Phoenix, Co-Founder and CFO of Xero Shoes. Among the companies named by Inc. 5000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000. Grab the press release about this achievement at https://xeroshoes.mom/press/

Xero Shoes at the Tokyo Olympics

Xero Shoes at the Tokyo Olympics

  Xero Shoes is proud to be the footwear supplier for USA Artistic Swimming and USA Archery. I know what you're thinking: swimmers don't wear shoes. True, but they need shoes to get to and from the pool and, hopefully, when they're on the podium. Plus swimmers need strong feet and research from Dr. Sarah Ridge showed that merely walking in minimalist shoes like Xero Shoes build foot muscle strength (the study used a different, similar, brand). Archers, find that a thin, flexible sole gives them a more connected feeling to the ground, which can help, too. We wish all the Xero Shoes athletes the best of luck in the Tokyo Olympics... and beyond! Discover the comfort, fun, and benefits of Xero Shoes here

Can you workout in bare feet? ABC 10 Sacramento finds out

Can you workout in bare feet? ABC 10 Sacramento finds out

  Can you workout in bare feet? Your Life California asked that to Xero Shoes CEO, Steven Sashen To answer the question, think about baby feet. Yes, baby feet... those cute things at the end of their legs that we like to tickle and nibble. When a baby learns to walk, do you want to squeeze its toes, mess with its posture by elevating its heel, put it in stiff shoes that don't let its feet bend and flex, get in the way of the sensations its feet are sending to its brain (so the brain can learn how to move)? Of course not. Well, that's what most athletic shoes do to you! There's a reason that powerlifters deadlift in socks or bare feet. Or why when we do pushups we spread our fingers (for balance and strength). Treat your feet the same way. Let them do what's natural. Xero Shoes give you that barefoot experience, but with a layer of protection and style. See the complete line at https://xeroshoes.mom/shop/ What do you think? Have you worked out in bare feet? Or Xero Shoes?

Good luck to our Xero Shoes Olympians!

Good luck to our Xero Shoes Olympians!

Did you know we are the footwear provider for a couple Olympic teams?Yup.We got a write up about this in the Denver Business Journal.We provide footwear for USA Artistic Swimming (formerly "synchronized swimming") and USA Archery.Here's a fun pic of the swimmers wearing their Colorado. No, they don't actually wear our shoes when they're competing. They did this for fun.We also got them some Z-Trail sandals to wear to and from the pool, some Aqua X Sport water shoes, and some HFS for when they are (HOPEFULLY) on the podium any time they win a competitionAnd here's a pic of archer, Brady Ellison from his Instagram. He's in the Mesa Trail which, while it was designed for trail running, gives great grip for archers (and, we hear, golf, Frisbee golf, and ultimate Frisbee, too).While we love the idea that we're on a world stage along with multi-billion dollar brands, we're happier that these athletes think they're performing better thanks to Xero Shoes.Look for Xero Shoes when you're watching the Tokyo Summer Games.And BEST OF LUCK to the Xero Shoes wearing athletes.

Barefoot MYTHS debunked on Fox31 Denver

Barefoot MYTHS debunked on Fox31 Denver

What are the Myths and TRUTH about being barefoot (whether you're walking, running, climbing, lifting, or just getting into a store)?Xero Shoes CEO, Steven Sashen, takes a look at a few of these on @KDVRDenver* MYTH -- being barefoot is dangerous. TRUTH -- for a looong time, humans have been barefoot on terrains WAY worse than anything you'll encounter. BUT... if you feel you want some protection and still have that fun, natural, barefoot-like experience, that's why we made Xero Shoes.* MYTH -- you can't go into public places, stores, and restaurants barefoot. TRUTH -- while some of those may have *rules* about wearing shoes, there's no law against it.* MYTH -- you can't drive in bare feet. TRUTH -- 100% false. There is no law in any state preventing you from doing so. It's totally legal.For those times where you want a bit of protection, some traction, and a stylish way to have a barefoot-inspired feeling, check out the performance and casual shoes, boots, and sandals at https://xeroshoes.mom/shop/

XeroShoesCanada.com and cheap Xero Shoes on eBay - FRAUD!

XeroShoesCanada.com and cheap Xero Shoes on eBay - FRAUD!

DO NOT BUY Xero Shoes from these sellers!In short, if you see NEW Xero Shoes for sale at significant discounts, they are not authorized sellers and you will most likely be giving your credit card information to thieves who are engaged in various types of ecommerce and credit card fraud.The latest site to be violating our copyrights and stealing from potential customers is XeroShoesCanada.com. This is NOT an authorized seller of Xero Shoes. They do not own the product they claim to sell. If you purchase from them, you are putting your credit card data at riskNOTE: If you do not see a retailer listed at https://xeroshoes.mom/stores/ there is a high likelihood they are engaged in some sort of fraud. If you're not sure, email our Customer Happiness Team -- support@xeroshoes.mom.Similarly, there are a number of eBay "sellers" offering New Xero Shoes at significant savings. You can spot them because they're offering multiple sizes and/or colors. They are engaging in fraudulent behavior, and do not own the product they claim to be selling. If you purchase from them, you will not receive your product and could be putting your identity at risk. 

"The Infinite Race" - A meta-review about the 30-by-30 Documentary

"The Infinite Race" - A meta-review about the 30-by-30 Documentary

The new 30-by-30 documentary, "The Infinite Race" about the Tarahumara premieres on December 15th.Outside magazine reviewed the movie and here's a review of the review... which is important to understand to, well, understand the movie.I'll be reviewing the movie, too, but this "meta-analysis" might put things into context for you.I'm not completely debunking the "debunking" that this review says the movie does... and, in fact, even the review doesn't do so, despite the claim of the headline.Find out more, I think you'll think it's interesting.One thing I didn't mention in my review: Why now? Born to Run came out 11+ years ago. The "barefoot boom" has, according to many, faded. So why is this important now?Not to suggest questions of cultural appropriation or that the unintended consequences of publicity might be worse than the benefits of that publicity. But the review suggest that the movie is attacking some "straw men" rather than addressing some of the bigger, more valuable questions.I'm looking forward to seeing the film to find out for myself and I hope you do the same.We were inspired by Born To Run and the Tarahumara and, happily, have donated a % of our revenue to support the Tarahumara through the Tarahumara Childrens Hospital Fund -- www.tchforegon.orgWhat do you think? Leave a comment, below.

Do Running Shoes Make You Stupid?

Do Running Shoes Make You Stupid?

This post is NOT what you think.But then again, it kinda is. ;-)Check out this video and let me know if you're a SMART runner.In short, there are two aspects to wearing running shoes from "Big Shoe" (note how that = "B.S.") which could not only affect your brain, but whether you're able to safely and enjoyably run, walk, hike, workout, or do pretty much anything else on your feet.One has to do with natural movement. The other has to do with your brain.Whether you wear traditional running shoes or minimalist or barefoot shoes, I think you'll get a kick out of this and I'd love to hear your comments, below.