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The evolution of human feet and how to have strong feet - BBC podcast
The BBC's Made of Stronger Stuff podcast just dropped an episode called "Feet." Overall... GREAT. It starts with the simplest idea, the arch in your foot is there to support your body. Spot on! Well, there are actually 3 arches in your foot, but they're referring to the one we normally think of -- the longitudinal arch -- when we use the term "arch." Next, it talks about the evolution of the foot and the arch... fascinating. From there it goes into more of what we know about the benefits of natural movement and barefoot running, much from Harvard's Dr. Daniel Lieberman's research, and from Christopher McDougall's book, Born To Run. And they debunk some myths, like, "pronation is bad." (It's a natural part of the spring-like mechanism in your leg.) They even use a phrase I coined when referring to "normal" shoes: Foot Coffins. So, I like that. :-) Then it gets into barefoot running and, overall, LOVE IT. But there are a few points I think they got wrong that I want to highlight: Suggesting that during the "barefoot running boom" which kicked off in 2009, injury rates "went through the roof." This isn't accurate. Aside from vague definitions of what constituted an injury (e.g. calf soreness isn't an injury), no study compared injury rates from new barefooters to new shod runners.They did make the point that you want to transition slowly to build foot muscle strength (and we know from Dr. Sarah Ridge's study, that merely walking in a minimalist shoe builds foot strength as much as doing a foot exercise program), which is great, but... They say that it takes “3 months, minimum” to build the requisite strength to run barefoot (or in a truly minimalist or barefoot shoe). This isn't accurate either. First, transition times vary, person to person. For some, it's just a week or two. For others, longer. Physical therapist, Jay Dicharry has said that the changes to the soft tissue, if you're someone who needs it, takes 6-8 weeks. In short, There's not one fixed amount of time, and 3+ months is, definitely on the long side. Secondly, transition time depends heavily on what you do TO transition. If you follow the instructions here, by starting SMALL, you can reduce that time greatly. This one's no big deal, but they imply that the Tarahumara are always barefoot. Actually, they spend more time in their tire-tread sandals, especially when running. On the other hand... This is the biggie that they got wrong -- when asked about picking "the best shoe", the advice is "Listen to your body. If it's comfortable, it's good for you."This is patently false if you're talking about a cushioned shoe.That shoe can FEEL great, but be BAD for you. Research shows that cushioning, which FEELS great, doesn't, well, cushion. Runners in highly cushioned shoes often put more force into their bodies and land harder on the ground (in part because their brains are trying to get some feedback from the ground, which the cushioning removes).Here's a brief physics lesson for you: "Pressure" is not the same as "Force." You can think of pressure as the total amount of "push", and force as the speed with which that "push" is applied. Well, cushioning can spread out the pressure, so your feet don't feel it as much, but it doesn't change the force. And since most runners in cushioned shoes land on their heel with a relatively straight leg, the force then bypasses their built in shock absorbers -- muscles, ligaments, tendons... and the ARCH -- and goes straight up into their joints. The flip side, of course, is that many people feel the comfort of Xero Shoes immediately, but for different reasons. Namely, the wider, foot-shaped toe box, the flexible sole that lets your feet move naturally, the non-elevated heel which doesn't alter your natural posture, and the fact that you can get ground feedback through the sole, which your brain needs to help you move most effectively and efficiently. Overall, though, the podcast is definitely worth a listen. It's only 35 minutes long... unless you listen to it at 2x speed, which I do ;-) If you check it out here, let me know what you think in the comments, below.

Best Selling Barefoot Shoes Now At XeroShoes.eu
If you are anyone you know is in the EU, they can now buy Xero Shoes from our NEW website, XeroShoes.euWe're so excited to have this new site so our European Union customers can save time and shipping costs and VAT.One thing to note for you barefoot and minimalist shoe lovers: Crazy as it may sound, if you're in the UK, Norway, Switzerland or other European-but-non-EU coutries, it'll probably be less expensive to order from our US-based website since the cost to ship into non-EU countries is often more than shipping from the US.Since Xero Shoes started, a significant number of our customers have come from the EU, but many more didn't order because of the extra time it takes for orders to get across the Atlantic, as well as delays that occurred once the products got to customs or to the local mail delivery service.If you have any questions about our new site for barefoot-inspired shoes, boots and sandals, feel free to email our European Customer Happiness Team at support@xeroshoes.eu

The (Fake?) Barefoot Shoe Debate - Washington Post
Here we have it yet again.Most articles about "barefoot shoes" start by reporting RESEARCH (I'll keep capitalizing that to make a point) and expert opinions on the pro-barefoot side, and bad arguments (at best) presented as the con-side, most of which don't actually have anything to do with the RESEARCH. In the rare times where the counter-argument refers to a study, diving more deeply into that study often reveals methodological problems.The article in question this time is in the Washington Post titled "It’s time to rethink cushioned footwear for kids and seniors, this minimalist-shoe advocate says"In this video, below I walk through the article and, hopefully, add some useful perspective and color. Oh, and this video is a preview of The MOVEMENT Movement podcast. Find more episodes here. What do you think? Leave a comment below.

Learn perfect running form from a ROBOT!
If you haven't seen the videos of the Boston Dynamics robots, you MUST.They're simultaneously, amazing and spooky (especially the videos of Spot, the robot "dog."My favorite is the one below, because Atlas the robot has almost PERFECT running form! Check it out: Notice that his foot lands pretty much right under his body. No "overstriding" Notice that his foot lands sort of midfoot, often with the heel off the ground. The heel comes down, but Atlas isn't heel striking. If you know Pose Method or Chi Running, Atlas looks like he's taken a workshop. Video tape yourself and see how you compare to Atlas. If you can make adjustments to be more "robotic" you'll probably find that you're running "more human"!

Xero Shoes makes Inc. 5000 for FIFTH year in a row
Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has grown by 316 percent over three years, from 2017 to 2020, and added 20 jobs. Says co-founder and CEO, Steven Sashen, “Given how challenging the last few years have been, we’re grateful that both our incredible team and passionate customers have allowed us to continue growing at this rapid rate.” Xero Shoes has been a recipient of several other 2021 awards: Sashen was named on the 2021 Titan 100 list featuring Colorado’s top 100 CEOs and C-level executives. Xero Shoes ranks number three in BizWest’s Mercury 100 and number 11 on Colorado Biz Magazine’s Top 100 Women-Owned Companies. Xero Shoes is the official footwear sponsor of the USA Olympic Artistic Swimming Team and USA Olympic Archery Team. Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Xero Shoes in particular has overcome supply chain challenges while still growing their revenue by 88 percent in 2020. “Being named to the Inc. 5000 demonstrates our team’s resilience and commitment to provide the best customer experience to our community,” said Lena Phoenix, Co-Founder and CFO of Xero Shoes. Among the companies named by Inc. 5000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years. Complete results of the Inc. 5000 can be found at www.inc.com/inc5000. Grab the press release about this achievement at https://xeroshoes.mom/press/

Xero Shoes at the Tokyo Olympics
Xero Shoes is proud to be the footwear supplier for USA Artistic Swimming and USA Archery. I know what you're thinking: swimmers don't wear shoes. True, but they need shoes to get to and from the pool and, hopefully, when they're on the podium. Plus swimmers need strong feet and research from Dr. Sarah Ridge showed that merely walking in minimalist shoes like Xero Shoes build foot muscle strength (the study used a different, similar, brand). Archers, find that a thin, flexible sole gives them a more connected feeling to the ground, which can help, too. We wish all the Xero Shoes athletes the best of luck in the Tokyo Olympics... and beyond! Discover the comfort, fun, and benefits of Xero Shoes here

Can you workout in bare feet? ABC 10 Sacramento finds out
Can you workout in bare feet? Your Life California asked that to Xero Shoes CEO, Steven Sashen To answer the question, think about baby feet. Yes, baby feet... those cute things at the end of their legs that we like to tickle and nibble. When a baby learns to walk, do you want to squeeze its toes, mess with its posture by elevating its heel, put it in stiff shoes that don't let its feet bend and flex, get in the way of the sensations its feet are sending to its brain (so the brain can learn how to move)? Of course not. Well, that's what most athletic shoes do to you! There's a reason that powerlifters deadlift in socks or bare feet. Or why when we do pushups we spread our fingers (for balance and strength). Treat your feet the same way. Let them do what's natural. Xero Shoes give you that barefoot experience, but with a layer of protection and style. See the complete line at https://xeroshoes.mom/shop/ What do you think? Have you worked out in bare feet? Or Xero Shoes?

Good luck to our Xero Shoes Olympians!
Did you know we are the footwear provider for a couple Olympic teams?Yup.We got a write up about this in the Denver Business Journal.We provide footwear for USA Artistic Swimming (formerly "synchronized swimming") and USA Archery.Here's a fun pic of the swimmers wearing their Colorado. No, they don't actually wear our shoes when they're competing. They did this for fun.We also got them some Z-Trail sandals to wear to and from the pool, some Aqua X Sport water shoes, and some HFS for when they are (HOPEFULLY) on the podium any time they win a competitionAnd here's a pic of archer, Brady Ellison from his Instagram. He's in the Mesa Trail which, while it was designed for trail running, gives great grip for archers (and, we hear, golf, Frisbee golf, and ultimate Frisbee, too).While we love the idea that we're on a world stage along with multi-billion dollar brands, we're happier that these athletes think they're performing better thanks to Xero Shoes.Look for Xero Shoes when you're watching the Tokyo Summer Games.And BEST OF LUCK to the Xero Shoes wearing athletes.

Barefoot MYTHS debunked on Fox31 Denver
What are the Myths and TRUTH about being barefoot (whether you're walking, running, climbing, lifting, or just getting into a store)?Xero Shoes CEO, Steven Sashen, takes a look at a few of these on @KDVRDenver* MYTH -- being barefoot is dangerous. TRUTH -- for a looong time, humans have been barefoot on terrains WAY worse than anything you'll encounter. BUT... if you feel you want some protection and still have that fun, natural, barefoot-like experience, that's why we made Xero Shoes.* MYTH -- you can't go into public places, stores, and restaurants barefoot. TRUTH -- while some of those may have *rules* about wearing shoes, there's no law against it.* MYTH -- you can't drive in bare feet. TRUTH -- 100% false. There is no law in any state preventing you from doing so. It's totally legal.For those times where you want a bit of protection, some traction, and a stylish way to have a barefoot-inspired feeling, check out the performance and casual shoes, boots, and sandals at https://xeroshoes.mom/shop/

XeroShoesCanada.com and cheap Xero Shoes on eBay - FRAUD!
DO NOT BUY Xero Shoes from these sellers!In short, if you see NEW Xero Shoes for sale at significant discounts, they are not authorized sellers and you will most likely be giving your credit card information to thieves who are engaged in various types of ecommerce and credit card fraud.The latest site to be violating our copyrights and stealing from potential customers is XeroShoesCanada.com. This is NOT an authorized seller of Xero Shoes. They do not own the product they claim to sell. If you purchase from them, you are putting your credit card data at riskNOTE: If you do not see a retailer listed at https://xeroshoes.mom/stores/ there is a high likelihood they are engaged in some sort of fraud. If you're not sure, email our Customer Happiness Team -- support@xeroshoes.mom.Similarly, there are a number of eBay "sellers" offering New Xero Shoes at significant savings. You can spot them because they're offering multiple sizes and/or colors. They are engaging in fraudulent behavior, and do not own the product they claim to be selling. If you purchase from them, you will not receive your product and could be putting your identity at risk.

"The Infinite Race" - A meta-review about the 30-by-30 Documentary
The new 30-by-30 documentary, "The Infinite Race" about the Tarahumara premieres on December 15th.Outside magazine reviewed the movie and here's a review of the review... which is important to understand to, well, understand the movie.I'll be reviewing the movie, too, but this "meta-analysis" might put things into context for you.I'm not completely debunking the "debunking" that this review says the movie does... and, in fact, even the review doesn't do so, despite the claim of the headline.Find out more, I think you'll think it's interesting.One thing I didn't mention in my review: Why now? Born to Run came out 11+ years ago. The "barefoot boom" has, according to many, faded. So why is this important now?Not to suggest questions of cultural appropriation or that the unintended consequences of publicity might be worse than the benefits of that publicity. But the review suggest that the movie is attacking some "straw men" rather than addressing some of the bigger, more valuable questions.I'm looking forward to seeing the film to find out for myself and I hope you do the same.We were inspired by Born To Run and the Tarahumara and, happily, have donated a % of our revenue to support the Tarahumara through the Tarahumara Childrens Hospital Fund -- www.tchforegon.orgWhat do you think? Leave a comment, below.

Do Running Shoes Make You Stupid?
This post is NOT what you think.But then again, it kinda is. ;-)Check out this video and let me know if you're a SMART runner.In short, there are two aspects to wearing running shoes from "Big Shoe" (note how that = "B.S.") which could not only affect your brain, but whether you're able to safely and enjoyably run, walk, hike, workout, or do pretty much anything else on your feet.One has to do with natural movement. The other has to do with your brain.Whether you wear traditional running shoes or minimalist or barefoot shoes, I think you'll get a kick out of this and I'd love to hear your comments, below.




